SEO for Tradies

The Guide to Getting Found Online

Let’s face it,  if you're a tradie and you're not showing up online, you’re missing out. Whether you’re a sparky, plumber, chippy or builder, having a strong digital presence isn't just a bonus anymore, it’s a must.

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This guide will walk you through what SEO actually is, why it matters, and how you can use it (alongside social media) to get more eyes on your business and more leads through the door.

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Why SEO Actually Matters

SEO (Search Engine Optimisation) is all about helping your website show up when people search for the kind of work you do. If someone types “local plumber near me” into Google and your business doesn't pop up, you’re leaving money on the table.

But SEO isn't just throwing a few keywords around. It’s about improving your site’s content, speed, structure, and user experience. Done right, it helps the right people find you when they’re ready to book, not just browse.

Can’t Be Bothered? That’s Where We Come In

Between job sites, quoting, invoicing, and managing clients, most tradies don’t have time to mess around learning SEO. That’s where a digital marketing agency can help.

We’re here to take that load off your plate, from writing your web content and tweaking your site, to setting up your Google Business Profile and tracking results. You focus on the tools, we’ll handle the techy stuff.

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SEO Tips That Work for Tradies

Here’s how we help tradies build visibility and get more leads online:

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1. Get Found Locally

Most of your jobs will come from your local area, so your website needs to tell Google where you work. That means using phrases like “electrician in Newcastle” or “plumber in Brisbane” in your site’s titles and service pages.

Make sure your Google Business Profile is complete, up to date, and has good reviews, this massively helps with local rankings.

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2. Use the Right Keywords

Think about what your customers type into Google. Phrases like “emergency plumber”, “bathroom renovation quotes” or “licensed builder near me”. We help you figure out which ones matter most, and weave them naturally into your website without sounding forced.

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3. Write Content That’s Actually Helpful

Google loves fresh, useful content. Posting blogs or how-to guides on your website (like “5 signs your hot water system’s on the way out”) not only builds trust but also gives you a better shot at showing up in search results.

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Bonus points if you share these posts on socials too, it helps drive traffic.

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4. Make Sure Your Site Works on Mobile

Most people search for tradies on their phones. If your site is slow, messy, or hard to use on mobile, you’ll lose them. A good website should load fast, look great on a phone, and make it easy for people to call or message you.

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5. Build Quality Links

Backlinks are when other websites link to yours, like directories, blogs, or happy customers. These links tell Google your site is trustworthy and help boost your ranking. We help you earn these through smart outreach and partnerships.

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Don’t Forget Social Media

While SEO gets you found in Google, social media helps build your reputation and reach. A quick post showing a job well done, a before-and-after bathroom reno, or a client shoutout goes a long way.

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Staying active on Facebook or Instagram keeps you top of mind and helps drive more people to your website, especially when paired with the right SEO strategy.

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Why It’s Worth the Investment

Marketing might not be your top priority, but it’s how you keep the phone ringing. A solid SEO strategy means more leads, better clients, and less downtime between jobs.

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You don’t have to be a tech expert to make it work,  that’s what we’re here for.

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Let’s Grow Your Business

If you're ready to stop relying on word-of-mouth and start getting found online, we can help. At Pro Marketing Australia, we specialise in digital marketing for tradies, so you can focus on the tools while we handle the clicks.

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Let’s get your site working as hard as you do. Reach out today.